Thursday, September 25, 2014

The Creation of the hello hansel Fairy Lights Printed Tee.

This is hansel's campaign girl, Nikki Muller, wearing our hello hansel Fairy Lights Printed Tee during our campaign photoshoot.

To create this t-shirt print design, I started by testing out a few different ways to draw the wires of the fairy lights.

Once I found one that I was happy with, I drew directly onto an life-size paper pattern of the t-shirt front.

I used some rhinestones to work out the exact positions of the printed light bulbs (which I would hand draw later).

A few more hours of tinkering and the final artwork is sent to the factories for printing!

So the next time you take a look at my work, look closely for the imperfections that are characteristics of my hand drawn artwork! :)

Thursday, August 28, 2014

Fabric print design for hansel AW14 Fairy Lights collection.

Have you seen the fabric prints for my new collection, AW14 Fairy Lights? 

These photos give you a little glimpse into my work processes, which are self taught. 
First of all, ideas. Who doesn't love a wall of inspiration? 

With an idea of the finished product in mind, I start to draw the things that go into the print.

My favourite drawing tools are this bamboo quill and a bottle of beautifully black Indian Ink.

After the artwork dries, I scan the image and experiment with it on Photoshop. I print out several versions to test the design before settling on a final one. This design below ended up as the "Coiled Lights" print on the rayon jersey range.

I try to create two to three prints each season. This doodle here became the "Fairy Lights" print on silk-finish polyester twill.

Making it all fit together in a repeat pattern.

I didn't like the original dots as light bulbs so drew new ones.

We receive strike-off lengths, or short lengths of test prints, for approval before the final bulk yardage is printed.

The final printed fabrics then get made into cute hansel outfits! :) 


Friday, July 18, 2014

hansel for Braun Buffel Art Project 2014.

Braun Buffel organized the Buffel Art Project and invited me to customize this beautiful wooden 3D figurine of their corporate logo.

Which I hand painted into this!
I call it "The Executive Brown Bull" who is always dressed in his Shenton Way best. I'll let him speak for himself...

Why HELLO there! I'm The Executive Brown Bull! See, I'm shaped exactly like Braun Buffel's logo.

And yes, I've had my coffee and I'm ready for my day at the office!

I've got my special schnazzy winner tie on…

And my shirt is neatly tucked in with my trusty leather belt…

Apart from a day at the office, I have to make an appearance at the ION Art gallery too. I've got a busy schedule!

Striking a smart pose all night long on my pedestal along with my fellow colleagues.

You know what was the best part about the show?

The ladies LOVED me! ;)

Monday, June 16, 2014

hansel for Anlene printed luggage bags

Have you seen these around your neighborhood?

In your local supermarket...

At the bus stop?

Or on YouTube?

Those are three of the ways that Anlene Singapore has publicized about the custom designed printed luggage bags that I have created for Anlene!
 (I am especially proud of the "hansel for Anlene" detail on the handle.) :)

Anlene targets the female consumer and wanted to emphasize that you need strong health (and bones) to pursue your passions, so I developed a print design that show women doing different types of activities in pursuit of their passions, ranging from traveling to baking to cycling! Here are some of the hand-drawn sketches made during design development.

I hope you get the opportunity to redeem the bag! If you do, post some photos of you using the bag and either email them to me or post them on Instagram and tag JOSOH_HANSEL. (Thank you!) Here's one I found on Instagram: 

Thursday, June 5, 2014

hansel Audi Fashion Festival 2014 show.

On Wed 15 May 2014, with the support of Sony Xperia mobile phone, I showed a preview of the hansel AW14 "Fairy Lights" collection at Audi Fashion Festival 2014. Here are some snaps of the super exciting event! 

Backstage at the show, checking through the line up of outfits… 

Addy Lee, celebrity hairstylist and owner of the Monsoon chain of hair salons, personally looking after the high pony tails of the hansel models.

This is the line up that we use to check that the models are in the right outfits and in the right sequence.

A quick pose with Addy Lee amidst the backstage mayhem.

hansel models striking a pose just before they step on stage!

All of hansel's original printed fabrics are developed from my hand drawings. This season is all about the quintessential symbol of celebrations  - the fairy lights! This black/cream print in particular is named "String Lights".

I had some trompe 'l'oeil fairy lights "necklaces" printed details.

Some of the trompe l'oeil fairy lights "necklace" details were created by embroidery and rhinestone embellishments, such as this cardigan (worn as a button down top).

Here the embellished trompe l'oeil fairy lights coil around a cut-out in the back of a knit dress.

This printed rayon jersey design is called "Coiled Lights".

This one is simply called "Fairy Lights"!

 My opening and closing girl was Katherine Rigby, winner of Supermodel Me Season 4!

The hansel girls do a group selfie before exiting the runway - a nod to my dear sponsor Sony Xperia! ;)

I was SO nervous when I stepped out to take a bow I hardly remembered anything from the moment afterwards!

I felt a lot calmer once the show was over! These are some of the guests from that evening. From left to right, Baoling, the campaign model for my SS12 Tiers of Joy collection, Stephanie Carrington, me and Nikki Muller.

Me and the beautiful Vivian Lai.

Stephanie Carrington, Vivian Lai and Addy Lee.

Me and Stephanie Carrington, who is wearing a dress from my "hansel for Addy Lee" capsule collection.

Dr. Jade Kua looking pretty in a pink hansel dress, pink shoes and a gorgeous little "book" bag! 

Liang Shumin with her husband, chef Jeremy Nguee (who wore a hansel HDB cardigan!), Ong Weiquan and Melissa Lee (also in my HDB-inspired printed wrap dress).

Nikki Muller wears a knit dress from my synchronized swimming-inspired collection, Sync or Swim.