Friday, July 18, 2014

hansel for Braun Buffel Art Project 2014.

Braun Buffel organized the Buffel Art Project and invited me to customize this beautiful wooden 3D figurine of their corporate logo.

Which I hand painted into this!
I call it "The Executive Brown Bull" who is always dressed in his Shenton Way best. I'll let him speak for himself...

Why HELLO there! I'm The Executive Brown Bull! See, I'm shaped exactly like Braun Buffel's logo.

And yes, I've had my coffee and I'm ready for my day at the office!

I've got my special schnazzy winner tie on…

And my shirt is neatly tucked in with my trusty leather belt…

Apart from a day at the office, I have to make an appearance at the ION Art gallery too. I've got a busy schedule!

Striking a smart pose all night long on my pedestal along with my fellow colleagues.

You know what was the best part about the show?

The ladies LOVED me! ;)

Monday, June 16, 2014

hansel for Anlene printed luggage bags

Have you seen these around your neighborhood?

In your local supermarket...

At the bus stop?

Or on YouTube?

Those are three of the ways that Anlene Singapore has publicized about the custom designed printed luggage bags that I have created for Anlene!
 (I am especially proud of the "hansel for Anlene" detail on the handle.) :)

Anlene targets the female consumer and wanted to emphasize that you need strong health (and bones) to pursue your passions, so I developed a print design that show women doing different types of activities in pursuit of their passions, ranging from traveling to baking to cycling! Here are some of the hand-drawn sketches made during design development.

I hope you get the opportunity to redeem the bag! If you do, post some photos of you using the bag and either email them to me or post them on Instagram and tag JOSOH_HANSEL. (Thank you!) Here's one I found on Instagram: 

Thursday, June 5, 2014

hansel Audi Fashion Festival 2014 show.

On Wed 15 May 2014, with the support of Sony Xperia mobile phone, I showed a preview of the hansel AW14 "Fairy Lights" collection at Audi Fashion Festival 2014. Here are some snaps of the super exciting event! 

Backstage at the show, checking through the line up of outfits… 

Addy Lee, celebrity hairstylist and owner of the Monsoon chain of hair salons, personally looking after the high pony tails of the hansel models.

This is the line up that we use to check that the models are in the right outfits and in the right sequence.

A quick pose with Addy Lee amidst the backstage mayhem.

hansel models striking a pose just before they step on stage!

All of hansel's original printed fabrics are developed from my hand drawings. This season is all about the quintessential symbol of celebrations  - the fairy lights! This black/cream print in particular is named "String Lights".

I had some trompe 'l'oeil fairy lights "necklaces" printed details.

Some of the trompe l'oeil fairy lights "necklace" details were created by embroidery and rhinestone embellishments, such as this cardigan (worn as a button down top).

Here the embellished trompe l'oeil fairy lights coil around a cut-out in the back of a knit dress.

This printed rayon jersey design is called "Coiled Lights".

This one is simply called "Fairy Lights"!

 My opening and closing girl was Katherine Rigby, winner of Supermodel Me Season 4!

The hansel girls do a group selfie before exiting the runway - a nod to my dear sponsor Sony Xperia! ;)

I was SO nervous when I stepped out to take a bow I hardly remembered anything from the moment afterwards!

I felt a lot calmer once the show was over! These are some of the guests from that evening. From left to right, Baoling, the campaign model for my SS12 Tiers of Joy collection, Stephanie Carrington, me and Nikki Muller.

Me and the beautiful Vivian Lai.

Stephanie Carrington, Vivian Lai and Addy Lee.

Me and Stephanie Carrington, who is wearing a dress from my "hansel for Addy Lee" capsule collection.

Dr. Jade Kua looking pretty in a pink hansel dress, pink shoes and a gorgeous little "book" bag! 

Liang Shumin with her husband, chef Jeremy Nguee (who wore a hansel HDB cardigan!), Ong Weiquan and Melissa Lee (also in my HDB-inspired printed wrap dress).

Nikki Muller wears a knit dress from my synchronized swimming-inspired collection, Sync or Swim.

Tuesday, November 12, 2013

hansel 10th anniversary show at Sinpopo Brand on Wed 30 Oct 2013.

First of all, hansel's 10th anniversary show would not have been possible if it weren't for my friends and sponsors! 

Here are some snaps of the show - see more on hansel's Facebook Page at:

It was Tan Kheng Hua who hooked me up with Lynn of Sinpopo Brand restaurant for the event. I thought it was wonderful brand pairing as both brands are so vintage-inspired.

Tan Su-Lyn's and Janice Koh's outfit cards.

The line-up. The heart-shaped sunglasses were inspired by a pair that Denise Tan had!

Me and my cousin, Ginny Lim, also the art director for hansel's campaign shoots.

Hello, I'm Jo Soh!

Michelle Chia - Wow! She's stunning! I loved how she wore my "hansel for Addy Lee" outfit.

Quan Yifong glammed it up all red for the event! HOT.

Me and my hansel team. THANK YOU ladies!

Candyce Toh wasn't just walking in our little fashion presentation, she was hosting at the same time for the Channel U programme, "Style:Check-in". Our segment to be aired during the Season 3 of the programme! Thank you for introducing hansel to your audience, Candyce! :) 

I organized a mini retrospective of selected looks from the past 10 years of my work with a focus on the prints and patterns in my collections.

The show opened with our AW13 "Heartland" campaign girl Denise Keller.

I thought Janice Koh looked really cute in this shot!

My dear friend Wahyu Rahman interacting with the audience.

Another old pal of mine, Kyra Ching, and Tan Kheng Hua strike their poses!

Tan Su-Lyn taking an imaginary sip of her kopi gao siu dai.

GOLD 90.5FM Denise Tan working it!

Nicole Yau working her takeaway tin!

I can't wait for the video to come out cos I loved how Candyce Toh worked it to show off the low cut back of the "hansel for Addy Lee" dress!

You might recognize this girl's face from our online platforms! Jennifer Banse in a short swingy trapeze dress from my "hansel for Addy Lee" capsule collection…

…Check out the back baby!

Kyra Ching wearing a printed tee that shows a hand-drawn picture I did for the capsule collection with electric blue culottes.

And THIS I LOVED! I sent Tan Kheng Hua and Janice Koh out together wearing "night" and "day" versions of the same reversible dress and they ended up…. ARM WRESTLING at a table that the audience was sitting at! They took a fashion show to a whole new level, those girls. :) I love them!


Tan Su-Lyn has been wearing my clothes since I launched the label in 2003!

Nicole Yau in a easy-to-wear dress featuring a print that I draw from photos of specific low-rise flats in the Siglap area.

Jennifer Banse in my version of a twin set - a knitted dress (that's reversible!) and a matching cardigan.

Denise Tan in our halter neck babydoll style dress printed with my "Bamboo Poles" fabric pattern - wanna know why it's called that? You need to go look closer at the print!

Candyce Toh - now this is how you drink from your tin in fashion!

Denise Keller goes all gooey over Hansel the dog (well, a paper version of him anyways)!

The finale!

Tan Kheng Hua working it for the camera for Channel U.

Denise Tan, Lynn - owner of Sinpopo Brand restaurant (and also Awfully Chocolate), Denise Keller.

Vivian Lai, Quan Yifong, Addy Lee, Candyce Toh, me and Michelle Chia lining up for the cameras.

A snap with Michelle Chia - awesome!

Michelle Chia and Denise Keller.

Genevieve Loh, Janice Koh and Denise Tan.

A shot with Genevieve Loh and Denise Tan.

Kim Reyes, Ong Soh Chin, me, Lynn, Sharon Lim.