Tuesday, November 12, 2013

hansel 10th anniversary show at Sinpopo Brand on Wed 30 Oct 2013.

First of all, hansel's 10th anniversary show would not have been possible if it weren't for my friends and sponsors! 
              

Here are some snaps of the show - see more on hansel's Facebook Page at: https://www.facebook.com/media/set/?set=a.10151800619174037.1073741842.151621199036&type=1

It was Tan Kheng Hua who hooked me up with Lynn of Sinpopo Brand restaurant for the event. I thought it was wonderful brand pairing as both brands are so vintage-inspired.
                      

Tan Su-Lyn's and Janice Koh's outfit cards.

The line-up. The heart-shaped sunglasses were inspired by a pair that Denise Tan had!

Me and my cousin, Ginny Lim, also the art director for hansel's campaign shoots.

Hello, I'm Jo Soh!

Michelle Chia - Wow! She's stunning! I loved how she wore my "hansel for Addy Lee" outfit.

Quan Yifong glammed it up all red for the event! HOT.

Me and my hansel team. THANK YOU ladies!

Candyce Toh wasn't just walking in our little fashion presentation, she was hosting at the same time for the Channel U programme, "Style:Check-in". Our segment to be aired during the Season 3 of the programme! Thank you for introducing hansel to your audience, Candyce! :) 

I organized a mini retrospective of selected looks from the past 10 years of my work with a focus on the prints and patterns in my collections.

The show opened with our AW13 "Heartland" campaign girl Denise Keller.

I thought Janice Koh looked really cute in this shot!

My dear friend Wahyu Rahman interacting with the audience.

Another old pal of mine, Kyra Ching, and Tan Kheng Hua strike their poses!

Tan Su-Lyn taking an imaginary sip of her kopi gao siu dai.

GOLD 90.5FM Denise Tan working it!

Nicole Yau working her takeaway tin!

I can't wait for the video to come out cos I loved how Candyce Toh worked it to show off the low cut back of the "hansel for Addy Lee" dress!

You might recognize this girl's face from our online platforms! Jennifer Banse in a short swingy trapeze dress from my "hansel for Addy Lee" capsule collection…

…Check out the back baby!

Kyra Ching wearing a printed tee that shows a hand-drawn picture I did for the capsule collection with electric blue culottes.

And THIS I LOVED! I sent Tan Kheng Hua and Janice Koh out together wearing "night" and "day" versions of the same reversible dress and they ended up…. ARM WRESTLING at a table that the audience was sitting at! They took a fashion show to a whole new level, those girls. :) I love them!

Heehee!

Tan Su-Lyn has been wearing my clothes since I launched the label in 2003!

Nicole Yau in a easy-to-wear dress featuring a print that I draw from photos of specific low-rise flats in the Siglap area.

Jennifer Banse in my version of a twin set - a knitted dress (that's reversible!) and a matching cardigan.

Denise Tan in our halter neck babydoll style dress printed with my "Bamboo Poles" fabric pattern - wanna know why it's called that? You need to go look closer at the print!

Candyce Toh - now this is how you drink from your tin in fashion!

Denise Keller goes all gooey over Hansel the dog (well, a paper version of him anyways)!

The finale!

Tan Kheng Hua working it for the camera for Channel U.

Denise Tan, Lynn - owner of Sinpopo Brand restaurant (and also Awfully Chocolate), Denise Keller.

Vivian Lai, Quan Yifong, Addy Lee, Candyce Toh, me and Michelle Chia lining up for the cameras.

A snap with Michelle Chia - awesome!

Michelle Chia and Denise Keller.

Genevieve Loh, Janice Koh and Denise Tan.

A shot with Genevieve Loh and Denise Tan.


Kim Reyes, Ong Soh Chin, me, Lynn, Sharon Lim.

Thursday, October 31, 2013

hansel "Heartland" campaign starring Denise Keller!

hansel celebrates its 10th anniversary by going back to its Singaporean roots. Brought up amongst the rustic charms of an old Housing and Development Board (HDB) estate, designer Jo Soh recalls those fond memories in the Autumn/Winter 2013 "Heartland" collection filled with prints and patterns taking its cue from early HDB blocks.

Model: Denise Keller. 
Art direction: Ginny Lim.
Photographer: Chase Tan.
Hair & makeup: Dollei Seah, Makeup Entourage

Sunglasses and bags by WEARTO.COM
Footwear from Steve Madden.