Sunday, September 4, 2011

The making of The hansel Shop decor for AW11 Flyaway Donkey.

Have you seen this season's shop decor at The hansel Shop? Guests who attended the AW11 collection launch were transported straight into Ali Baba's treasure cave!

The hansel team worked very hard till 3 in the morning to set up the shop for the new collection and here's my chance to publicly THANK each and every one of them for sweating and toiling that night. :-) I am very lucky to have such a team behind hansel!

So here's what went into the shop decor...

We wanted to bring the cartoon-like treasure chest to life, so my Production Merchandiser chipped in to help make the shop decorations by first making a very small paper model.

Which then developed into a life-sized version made from recycled cardboard. (The brochure photo shows how we want our end product to look like.)

Cartoon diamonds were also brought into the 3D realm, again, with recycled cardboard which were then covered with white paper...

... and all the edges carefully drawn in by hand.

Voila! We got diamonds!

Small foam-bead "money bags" with hand-cut felt dollar signs. We stained the fabric in Chinese tea overnight to get the age-worn look.

Paper gem mobiles all ready for the shop ceiling.

I used two different tones of metallic gold paint for the clouds.

The donkey on the flying carpet was drawn in afterwards.

Then I thought a moon was a good detail to draw in too.

Here's the team working away at the shop late at night!

Plastic animals from my personal collection.

The treasure chest also acts as a lucky draw box...

...Lift the lid to find it "filled" with 2D gems and a hole to stick your hand in and search for that one marked ping pong ball that'll give you that hansel voucher that you've been eyeing on...

The set up on the main table when we left at 3am. The next day, I got boxes of gold chocolate coins and scattered them all over the table. Lately, I have noticed that the number of chocolate coins seem to be getting less and less.

Who's been eating my decorations??? :-)


Type A Ramblings said...

Love the usage of paper art! I included your pictures in my blog post about diamond outlines in decor.


Jo Soh said...

Thank you very much! :-)

Alongside all the technology that's being invented, I still love the simple joys that can be created from the age-old paper.

Glad you liked it!