Friday, February 22, 2013

hello hansel SS13 Sync or Swim knits!

I LOVE our intarsia knits and it seems that many of our customers love them too! Reflecting the 1950s synchronized swimming theme, this season's knits have a bevy of pretty smiling swimmers in their retro swimcaps in various formations.

Here're some of the trial knit pieces that go through before we get to the final ones that you see in our shops. These are the ladies that you see at the knit dresses' skirt hems.

We tried different colour variations. 

We get to have some fun during our sampling process too ;) Look at how BIG these swimmers are! We had to reduce their sizes down a little the for the final pieces. 

Tuesday, February 12, 2013

Prepping for hansel's SS13 Sync Or Swim campaign shoot.

My art director cousin Ginny and I would generate the initial concept for each campaign shoot then discuss further with the photographer Chase. The contributions from all three parties never fail to bring the photoshoot to unexpected levels. We always start off with some research and ideas...

Then I would sketch out what the backdrop and props might look like...

Once we are all clear on the concept, I move into the photostudio a day before the photoshoot and kick start the creation of the backdrop and props with my design assistant and interns. For our SS13 shoot, the first thing I got started on was the swimming pool backdrop. I penciled in the size and position of the swimming pool tiles and started painting the lines in with blue acrylic paint and a narrow brush. 

I painted it all across the bottom edge of the backdrop paper. 

Then came the green bushes that grow along the garden pool.

Next came the props. We recycled the cardboard props from our previous AW12 photoshoot. We are always recycling and reusing things. (My cousin Ginny nicknamed me the "Budget Queen" for this reason!) 

We figured the campaign model, Denise Keller, would need a stiff drink to get through our shoot.

The finished props all laid out ready for the photoshoot the next day! :)

The BIGGEST prop I had to make was the retro-style pool-side table with a striped umbrella. I had to lay a large sheet of paper flat on the floor, mark the height of the model on the paper to make sure that the umbrella was the right height, then started drawing and painting.

I had ordered some retro-style swimcaps from a US-based online shop but discovered last minute that the order was cancelled due to some authorization issue with my credit card payment! My design assistant scrambled to buy plain fabric swimcaps from Daiso for $2 each and bunches of fabric flowers then she and our intern sewed each flower on by hand onto each swimcap. Each floral swimcap ended up taking 5 hours to make but the results were beautiful!  

I had also stuck print-outs of various pin-up girl style poses all over a door so that we could easily refer to them for ideas.

Here's a snap of our SS13 campaign girl Denise Keller and I after the photoshoot. Denise worked fast and nailed each shot LIKE THAT.

I couldn't resist taking this shot. :)

Thursday, February 7, 2013

SS13 "Sync or Swim" campaign.

If you haven't already seen it on The hansel Facebook Page, you should. ;)

This is our truly fun and fabulous SS13 campaign starring the ever graceful Denise Keller.

Campaign credits:
Model: Denise Keller
Photographer: Chase Tan
Art Director: Ginny Lim
Hair and makeup: Aiyi from The Makeup Entourage using Dior.
Backdrop and props: Jo Soh, Hazel Yeoh, Cindy Fu.

Sunday, February 3, 2013

"Inez for hansel" SS13 Sync or Swim capsule range.

With a glittery, glamourous theme such as synchronized swimmers (or water  ballet) from the 1950s, Inez Designs was the only Singaporean jewellery label to go to for our capsule necklace range.

This is Inez Tan herself, trying on one of her exclusive pieces that she'd had made for our SS13 Sync or Swim collection.

We often go through several trials before settling on the final figures/shapes to be made.

Inez does all the hand-stitching herself!

Inez works out the exact size and shape of each piece with actual beads and rhinestones, drawing and redrawing, editing, adding and subtracting till the piece looked and felt right.

It's always important to visualize the final piece against the body to see how it sits on the body!

In addition to the capsule range, I had also commissioned a necklace design that would be sold with a hansel dress - something to add the synchronized swimming theme to the dress, add an unusual aspect to the dress and also a touch of fun! 

This necklace, though designed specially for the dress, quickly became my personal favourite! 

These are the final necklaces from the "Inez for hansel" SS13 capsule range.

If you like any of them, they can only be found at my hansel Mandarin Gallery shop because there's only one piece of each design made. :)  15/4/13 update: ALL the necklace have been sold! Yippee! :)