Monday, April 15, 2013

hansel X Lomography Fashion Pops booth at Mandarin Gallery.

Have you seen this pop-up booth outside Mandarin Gallery on Orchard Road yet?

We were given the rare opportunity to occupy one of the Fashion Pops booths this year. Part of the annual Samsung Fashion Steps Out 2013, this pop-up booth will be only around till this Sunday 21 April.

We collaborated with Lomography Singapore to create a photobooth where we recreated the handpainted backdrop and handmade props from our SS13 "Sync or Swim" campaign (which starred Denise Keller!) Over 10 days from 12-21 April, anyone can come and have their photo taken with the Lomo Diane F+ camera attached with the Instant Back+ that allows the photos to go on Instax Mini film. Each photo comes with additional benefits in the form of discounts! (See below)

And this is how we put the photobooth together - with LOTS of cardboard and paint!

Working with LARGE sheets of paper for the handpainted backdrop is not an easy task, I tell ya!

Backdrop delivery!!!

The results at the Fashion Pops booth!

The very cute and eye-catching Lomo Diana F+!

What a lifesaver!

Here's a shot of me and Kim Reyes from styleXstyle!