Thursday, March 28, 2013

World Intellectual Property Day, 26 April 2013.

I have been invited to feature some of my designs at a show promoting awareness of intellectual property on this year's World Intellectual Property Day on April 26. In preparation for the show, I had to illustrate one of the outfits that we would be featuring, on a woman in a series of four walking positions. These illustrations would then be animated! How fun! :)

I picked our eye-catching hello hansel hot pink Halter Long Trapeze Dress from the current SS13 "Sync or Swim" collection and gave it a go with a few different illustration techniques.


I settled on a technique that was simple to execute yet able to express the dress's bold shock of colour.




 Put them together and you get a simple walking series.

At the photo studio today, I drew the frontal standing pose (on the extreme right) with the entire process being filmed.

Then I left the four artworks in the hands of the crew to film and animate. I'm looking forward to seeing the results! :)

Saturday, March 16, 2013

We've been nominated for Best Fashion Brand at the I-S Magazine Reader's Choice Awards 2013!

We have won this award 2 years in a row for 2010 and 2011 and we have just been nominated for 2013. Will we win again? It's your decision!

Please vote for hansel for Best Fashion Brand under the "SHOPPING" category.
Click here now to vote!

Thank you very much!!! :)





Thursday, March 14, 2013

Kult magazine's 11th issue: BOOKS

kult magazine had invited me to design a book cover for their magazine's 11th issue which is all about books. I didn't want to simply redesign my favourite book (it's hard to name ONE favourite anyway) so I searched online for something more interesting to work on and oh boy, I found it!

I did the main illustration by hand then did a real simple layout on Photoshop. I was quite pleased with the results. :)







In addition to being featured in kult magazine, selected book covers were printed and framed and displayed in several locations in Tiong Bahru as part of the recent Design Trail organized by The Design Society. My piece is up on the walls of Flock Cafe in Tiong Bahru from now till the end of March 2013. Hey, the print's for sale! ;)


Thursday 28 March 2013 update: 
The newest kult magazine is out! You can pick up a copy from my hansel shop at 02-14 Mandarin Gallery on Orchard Road. (It's free.)


There's my piece! Awesome!

Tuesday, March 5, 2013

MediaCorp Suria Pesta Perdana 12 winner Wahyu Rahman in hansel.

An ol' pal of mine, Singaporean actress Wahyu Rahman, together with her fellow male actor colleague, recently won the  Favourite On-Screen Couple award at the prestigious MediaCorp Suria Pesta Perdana 12. What's even more exciting for me was that she graced the red carpet in a hansel gown! It was a night of double pride for me!

(All photos from Wahyu Rahman.)